I was invited to a Builder focus group for Eastwood Homes last week for a new community in Brickhope Greens in Goose Creek, less than 3 miles from the Naval Weapons Station. It's a great neighborhood in proximity to the base and very convenient to I-26 and 526. I have to say that I was very impressed with this builder's logic in getting just a few agents that have already sold in an area to meet to discuss what are buyers looking i.e. upgrades, price points, incentives, etc. All of the agents selected were known for working with the military community. The builder and their sales agent staff were very open and receptive to the group and it was a nice open forum to hear what other realtors were saying which confirmed some of my thoughts about the market and buyer wants and needs.
I will diverge here for a second: Fact is buyers want a great price with all the upgrades and incentives! It's tough to compete with a builder at rock bottom prices right now in our market. It's important for buyers to consider upgrades and choices in their new construction that might affect a sale in the future. There are some things that are classic like hardwood floors. I was with a young couple yesterday making design choices and was impressed with their consideration for their future sale in selecting options that would make a difference to a buyer in the future like upgraded cabinets, solid surface countertops, neutral colors, etc.
Back to the topic: Even more impressive was that they builder asked how we can help you the agent. What can we do better? Wow! Who ever consider the realtor? How nice this was to interject a few cents about how we view the process and communication of the builder as being intregal to the successful transaction. If only all builders were so aware of this!
This builder started this on their last project in another area of town and they were quite successful. I believe they will continue their success as they are focusing in the right area to prepare for their project. They were very receptive to our comments and I look forward to visiting their community and selling their homes.