3 different listings-and it finally sells. What was the difference?
In just 79 days, this listing in Goose Creek, SC went UNDER CONTRACT after being on the market for 10 months between 2 other listings.
We listed the house about $2500 higher than where the last listing ended the price. How can this be?? Why would you increase the price of a house that isn't selling?
PRESENTATION! After reviewing the previous listings, we realized that the house was not marketable in its current condition given the new construction competition. While not all sellers can afford to make improvements to the property, this seller was happy to do so. He just needed to know what to do!!
The seller listened to our recommendations, repainted a very red dining room, staged the property, had a deep clean and did some landscaping. The cost equaled about 1% of the listing price for the improvements.
And viola! In 79 days, we had two 2nd showings and 3 offers and 1 ratified contract.
So what was the difference?! The presentation. See for yourself in 2 example photos showing the difference between the occupied house, vacant house and staged house.
Next time you have a listing, please consider staging to make a difference in the sale of your home!
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We are approved by Boeing 3rd party relocation company as Charleston Boeing Relocation Specialists with Carolina One Real Estate in Charleston, SC. Contact Top Listing Real Estate Agents, North Charleston, SC Relocation Experts, Licensed Realtors® in South Carolina at 843-849-5217 or info@CharlestonRelocationExperts.com to list your home for sale or to purchase a home in Charleston, Goose Creek, Summerville, North Charleston, Hanahan, Mount Pleasant and the surrounding areas in Charleston County, Berkeley County or Dorchester County. The Charleston Relocation Experts Team specializes in relocations, first time homebuyers and creating marketing exposure to sell your home in the Charleston SC Real Estate market. View all homes for sale at www.myCharlestonMLS.com
Michele Reneau, ABR, GRI, CRS
www.CharlestonRelocationExperts.com
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Great Job guys! Staging and appealing photography play an important role in the sale of real estate. Best Wishes for 2010.
Congratulations on a job well done. Staging and good photos are incredibly important.
GREAT move with the red going away in the Dining Room! And the staging looks GREAT!! Congratulations on a QUICK SALE!
What a difference! It not only looks more livable, but it looks more sophisticated to me as well. Nice!!
Congrats Michele on once again showing how professional staging DOES make a difference in how a property is perceived by buyers. We love to read about these staging success stories!
Presentation is one of our three Ps of staging! It's so important (in addition to pricing and preparation) for a successful sale. Thanks for sharing your success.
Sam-It's amazing how different angles can make a difference through the camera's eyes. It's important to capture the best one.
Rich-Thanks! Seller is super excited about the sale and we are sharing in that.
Kathy-The red is very over powering and better used as an accent color.
Taylor-Great point! We definitely attracted a different type of buyer and sold a lifestyle.
Maureen-I hope to have many more success stories.
David-I just wish I would have met this seller a year earlier to help them and get their house sold sooner.
Michele - how wonderful that the seller was ready to make the necessary changes. There is a house near me that is in a similar situation. It is on Realtor number 3, on the market for a year and unoccupied. Just think what the seller has paid out because of poor presentation and probably too high a price.
Great job!
Well hey there Michele! I was so excited to hear the news that there was finally a ratified contract after the other offers didn't work out exactly right. The sellers certainly were very excited when I talked to them (several times this week actually).
This attention to detail and helping your clients understand why staging their home is so important is one of the many reasons that I nominated you for the 2010 RESA Staging Realtor of the Year award...
CONGRATULATIONS on winning that btw!!!
(have we blogged about that yet?)
GOOD MORNING MICHELE! Congratulations -- and great photographs help too! How is the pregnancy coming along? -- Gab
Janice-Sellers pay the price big time in a falling market. Prices were different a year ago.
Melissa-Sellers are estatic. Thank you for all your hard work with them! Love the teamwork! I haven't blogged it, but will get around to it. :)
Gabrielle-Pregnancy is great! Only 10 more weeks!!!
A very professional approach - sellers benefit from your experience and marketing expertise - congratulations