My house was professionally decorated-It's already staged! I hate to break the news, but just because your home was professionally decorated does NOT mean your home has been staged for selling. The point of interior decorating is to appeal to your personal tastes. The point of home staging for selling is dress it up for someone we do not know. We do know not their style or tastes so proper home staging sets up a home so that it appeals to anyone or at least the broadest number of buyers. That means curtains, wallpaper, paint, furniture and accessories are scaled back and neutralized so that any buyer that walks into a well staged home can visualize themselves there because the surroundings showcase the house, its space, and allows the buyer to look beyond the seller's "stuff" to visualize the buyer's family in the home. My husband and I recently noticed a house for sale that has been on the market for over a year that fit into our specifications. My first impression was that it was priced too high. It's a lovely home with beautiful architectural features, great size and seems to have all the bells and whistles. My husband noticed the same house for sale on the employee bulletin board and happened to meet the homeowner. They were taking about houses for sale and how long his has been for sale. The homeowner quickly mentioned how the real estate market was a drag on selling. My husband has been unintentionally trained about real estate overpricing and home staging as being the two biggest culprits of non selling houses. He casually mentioned if he had thought about having his home staged. This seller promptly informed my husband his home was professionally decorated and there was no need for home staging. My husband resolved that this seller really likes owning his home. After looking at houses for 4 months, we have resolved to build because we can do it for the same price as this house and get the same square footage. We won't have to worry about removing wallpaper or repainting and we'll even get to live in the same neighborhood.
Lesson: Even as a realtor who works to help buyers overlook objections, when it comes to purchasing, I don't want to spend the time doing the improvements, try to convince my spouse of how one space will work as an office and how if we repaint this room, it will feel bigger.
Sellers of resale homes that do not prepare their home to SELL are pushing buyers to choose new construction. There are pockets of Charleston where new construction accounts for up to 50% of closed sales. As a resale home, your home must be able to compete with new construction. That means it must be spotlessly clean, walls should be neutral, and sellers should consider upgrades to contend with new construction builder minimums. Remember that builders have model homes and your home should look the same for showings. For a free consultation, contact the Charleston Relocation Experts Team.
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Contact Michele Reneau, Top Real Estate Listing Agent, North Charleston, SC Relocation Expert, CRS, GRI, ABR. 843-814-6680. We are approved by Boeing 3rd party relocation company as Charleston Boeing Relocation Specialists with Carolina One Real Estate in Charleston, SC. Michele Reneau is a Certified Staging Professional Elite Instructor and teaches agents how to use staging to maximize their real estate business and Help Sellers Protect their Equity using Home Staging while earning the CSP Elite designation. Michele is a Certified Residential Specialist with a top real estate team in Charleston, SC. RESA 2010 Staging Realtor of the Year. The Charleston Relocation Experts Team specializes in military relocation, first time homebuyers and creating marketing exposure to sell your home in the Charleston SC Real Estate market. View all homes for sale at www.CharlestonRelocationExperts.com.