Charleston, SC Posts


You are losing money because you don't have multiple photos

I got a phone call from a client that liked a real estate listing I sent to her in North Charleston, SC.  See to the only photo in MLS below.example of bad MLS listing photo

This 3 BR 2 BA 1575 sqft home was originally listed at $163,000, dropped to $153,000, then $145,900, then $139,000, and this week, it was just reduced to $129,900. This property is a bank owned property that has been on the market since November 2008.  My buyer wanted to see more pictures of the interior since there was only one photo (the exterior) which is the minimum required by our MLS.  Since the listing agent did not include them, the only way for this to happen was for me to preview this property, take photos and send them to her. 

As you can see, you really can't tell much from this photo. It's taken vertically which don't do this house any favors.  As a seller's agent, I view it my fiduciary duty to help a seller (regardless of whether is a a bank owner or resale) to maximize the sale in the shortest amount of time for the most amount of money. Most buyers and agents assume that if a property doesn't have multiple photos, it must be a dog inside--which is EXACTLY what I expected to find when I preview this foreclosure. 

To my surprise, this home is an absolute GEM for the price!! Check out these photos I took of this property. Why on earth would take a vertical photo of this house.  I can understand why someone might think to do so when a garage is a large part of the front of the house, but if you take the photo straight on, it does not focus on the garage.

good MLS photos can make a HUGE difference

Showcasing important rooms like kitchens are a must!








In all seriousness, there was nothing wrong with this house that couldn't be fixed inexpensively!! The doorbell was broken and the carpet needed to be cleaned and stretched at the least, but replacement would be best. It showed very well, but most buyers will not go inside because they will make assumptions about it. 

It's always better to let a photo to the talking than the MLS description  This property looks great for a foreclosure in N. Charleston, SC







I was floored to see what a great buying opportunity this is! The crazy thing is that I preview a lot of bank owned property to find this happens over and over. What I notice about the days on market and price history is very sad.  I really believe with multiple photos, this home would have gotten the exposure it deserves and would have sold at a higher price.  So seller, please ask your agent to send you a link to the MLS listing if they have not sent it to you and don't be afraid to ask for multiple photos.  It could cost you days on the market and thousands of dollars.

Contact Michele Reneau, Top Real Estate Agent, North Charleston, SC Relocation Expert, CRS, GRI, ABR. Licensed Realtor® in South Carolina at 843-572-0518 to list your property for sale or to purchase real estate in Charleston, Goose Creek, Summerville, North Charleston, Hanahan, Mount Pleasant and the surrounding areas in Charleston County, Berkeley County or Dorchester County, South Carolina.  Featured on HGTV's House Hunters. Publisher/Author for Charleston Real Estate Update  including featured listings and sold properties, and monthly statistics on Charleston Real Estate MarketRESA 2009 Staging Realtor of the Year Nominee. The Charleston Relocation Expert specializes in military relocation, first time homebuyers and creating marketing exposure to sell your home in the Charleston SC Real Estate market.  I can also be contacted by email at To view all Charleston Metro area houses for Sale Click Here and then click on Search for Homes.  With over 25 years of Lowcountry Living, I know the Charleston Metro area. I will help you get your home sold and/or help you buy your Charleston home or land.


Michele Reneau, ABR, GRI, CRS

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Comment balloon 7 commentsMichele Reneau • April 15 2009 02:05PM


Bad pictures kill a sale everytime. Some REO companies just do not get it. You get what you pay for.

Posted by Terry Miller, Miller Homes Group and Tyler Apartment Locator (Miller Homes Group) about 10 years ago

Sigh.... You know how unhappy this makes me!!  I think it stems from the minimum commission (or flat fee) that agents get when it is bank owned, but the thing that kills me is that taking photos and adding them to MLS is just soooo easy to do & it can significantly increase the odds of a sale. What are they thinking?  Now,.... if only I could have gotten my hands on that home I'll be it wouldn't have had to drop almost $40K AND we would have provided the photos....

Sounds like if your client doesn't buy it that I'll have to find out what property this is and contact the LA when I get back into town...

Posted by Melissa Marro, Jacksonville Real Estate and Home Staging (Keller Williams First Coast Realty - The Marro Team) about 10 years ago

Michele, I list bank owned properties every week, I take photos like crazy! Bank onwed or not I would not be doing my seller any justis if I didn't add several pictures to the is one of the more "enjoyable" parts of my job, I can't believe there are agents who do not share the love of marketing, it's such a huge part of listing Real Estate!  Karol


Posted by Karol Yeager, "We choose to give" (REALTY FIVE of Defiance) about 10 years ago

Terry-I don't understand with REOs or with resales. You are already there to take a photo of the exterior. What's 5 more minutes in the door to take some interior shots?

Melissa-Yes I know, I didn't even go into the not staging part!! I previewed the property for my client and she's going to come into town in about 2 weeks so I'll let you know.

Karol-I'm so happy to hear that you represent your REO seller to the fullest.  I wish all agents did no matter who they represent. And I agree with you, marketing is one my favorite parts of this job.

Posted by Michele Reneau, Realtor, GRI ~ Charleston, SC Relocation Experts Team (Certified Staging Professional (CSP) Elite Instructor) about 10 years ago

I say the more photos the better.  When I am looking to buy anything, I want to know all about it and view it from every angle.  Shame, shame on them for only showing one photo--and a bad one at that.  Someone will get a good deal because of it.

Posted by Lori Donegan (Ready 2 Stage) about 10 years ago

I totally agree.  Usually the bank owned properties around here have horrible photos (if they even have one).  Many times they don't have directions listed or almost no description.  I guess it does have to do with the commission.  Maybe they aren't getting paid enough to put the extra time in it.  But then should they even take the listing if they aren't willing to do the home justice??

Posted by Wendy Welborne-Kimery (Keller Williams-Lake Norman Mooresville,NC) about 10 years ago

Lori-I hope it's my client that gets it! I can't wait for her to come in town.

Wendy-I think it may have to do with all the paperwork, BPOs, etc that they have to do. It's a lot of work to list a bank owned property.  But the way I look at it is if it were marketed in a way to sell faster, the agent and the bank would get paid sooner.

Posted by Michele Reneau, Realtor, GRI ~ Charleston, SC Relocation Experts Team (Certified Staging Professional (CSP) Elite Instructor) about 10 years ago

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